Social Media Analyst

TheSoul Publishing is among the 10 most successful media publishers in the world producing tons of entertaining and enlightening online content for 850+ mln subscribers internationally. We are the parent company behind wildly successful DIY videos 5-Minute Crafts, inspiration and creative channel Bright Side, and other tremendously popular channels across YouTube, Facebook, and Instagram. With the 16 years of history, the offices in 4 countries, and the team of 1.500 creative minds globally, the successful growth of our company continues to speed up every day.

We are looking to hire an experienced Social Media Analyst to not only source and collect data from our platforms and various distributions systems but also transform it into knowledge for business insights. The right person for this role has experience in a data insights or content performance team at a large digital publisher or online video platform, including experience analyzing organic content performance.

Responsibilities

  • Collect data from a variety of sources and communicate numbers to different internal departments on a regular and ad-hoc basis (including PR and communication, platform partnerships, production, sales partnerships).

  • Proactively highlight interesting trends in internal data across all our platforms, both on a platform and brand level as well as video or page level.

  • Deep-dive into YouTube channels, TikTok, Pinterest and Facebook pages insights to surface key performance drivers and offer concrete recommendations based on findings.

  • Support internal and external communications teams with data to formulate press forward pitches, enhance press releases and create byline articles.

  • Prepare specific data reports and talking points, in advance of external and internal events.

  • Monitor and audit data quality, provide suggestions in data circulation in the company.

  • Understand and surface different challenges and best practices for specific markets and platforms.

 

Examples of questions you will be part of:

  • What are some of the key trends impacting our Brightside channel growth during the pandemic?

  • What is the best performing video format on our Slick Slime Sam channel?

  • What is causing a watchtime variation on our Facebook page?

  • What are interesting Pinterest data-points that our communication team can use to develop external best practices?

Skills and Qualifications

  • 3+ years of experience as a Digital Analyst/ Social Media Analyst, working with data insights or content performance team at a large digital publisher or online video platform, including experience analyzing organic content performance

  • University degree in statistics, business or communication field - will be a big plus

  • A love for numbers and everything data.

  • Excellent knowledge in data processing tools, including Excel or similar applications.

  • A thorough understanding of digital video platform metrics and interface (Facebook Creator Studio, YouTube and Google analytics).

  • Strong analytical and critical thinking who enjoys crunching large sets of data.

  • A talent in turning complex numbers and calculations into easily understandable charts and analogies.

  • Acute interest for social platform optimization and best practices.

  • An experience in channel or page development is a plus.

  • Demonstrable ability to build strong working relationships with business partners and technical colleagues

  • Strong motivation and ability to work independently

  • Outstanding written and oral communication skills 

  • Ability to adapt data presentation and visualization based on audience needs and level of data literacy.

  • Ability to work in cross-disciplinary teams, collaborating with a variety of departments and cultures.

  • Strong analytical and critical thinking who enjoys crunching large sets of data.

  • A talent in turning complex numbers and calculations into easily understandable charts and analogies.

  • Acute interest for social platform optimization and best practices.

  • An experience in channel or page development is a plus.

We offer 

  • A dynamic and professional media-publishing environment

  • A competitive salary package (to be discussed with short-listed candidates)

  • Remote employment — you get to work from any place in the world, all you need is internet access.

 

We appreciate your interest in our roles and the company. Your CV will be reviewed carefully by our team, and if we are ready to move forward with your application, one of our recruiters will contact you and explain the next steps.

 

TheSoul Publishing is an equal opportunity employer and we are committed to creating an inclusive environment for all employees. We celebrate diversity and we do not discriminate based upon race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other characteristic protected by law. We care for the privacy of our candidates and all the data you provide to us is maintained, protected, and confidential.

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