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Social Media Analyst

TheSoul Publishing is one of the largest digital media publishers in the world producing tons of entertaining and enlightening online content for more than one billion subscribers around the world. We are the company behind wildly successful DIY channel 5-Minute Crafts, inspirational and creative channel Bright Side, and other popular channels across YouTube, Facebook, and Instagram. With the 17 years of history, offices in 4 countries and the team of 2000 creative minds globally, the successful growth of our company continues to speed up every day.

Right now we are looking for an experienced Digital Analyst/ Social Media Analyst to help us source and collect data from our platforms and various distributions systems and transform it into knowledge for business insights. The right person for this role has experience in a data analysis or content performance at a large digital publisher or social media platform, including experience analyzing organic content performance.

Location: Remote


  1. Collect data from a variety of sources and communicate findings to different internal departments on a regular and ad-hoc basis (including PR and communication, platform partnerships, production, sales partnerships).

  2. Work with our sales and business development teams to support client pitches, campaign analysis and overall assessment of various content formats.

  3. Proactively highlight interesting trends in internal data across all our platforms, both on a platform and brand level as well as video or page level.

  4. Deep-dive into YouTube channels, TikTok, Pinterest, Instagram and Facebook pages insights to surface optimization strategies and support implementation of best practices in publishing and content creation.

  5. Prepare specific data reports and talking points, in advance of external and internal events.

  6. Monitor and audit data quality, provide suggestions in data circulation in the company.

  7. Understand and surface different challenges and best practices for specific markets and platforms.

Examples of questions you will be part of:

  1. What was the overall engagement performance of a 2 months campaign on Bright Side?

  2. What is the best publishing schedule for video content on Twitter?

  3. What are interesting Pinterest data-points that our communication team can use to develop external best practices?


  1. 3+ years of experience as a Digital Analyst/Social Media Analyst, working with data insights or content performance team at a large digital publisher or online video platform, including experience analyzing organic content performance

  2. A love for numbers and everything related to data analysis

  3. High level of self-motivation and proactive attitude towards challenges

  4. Ability to take on responsibilities and meet deadlines within a fast-paced and innovative environment

  5. Strong analytical and critical thinking skills and ability to crunch large sets of data

  6. Excellent knowledge in data processing tools, including Excel or similar applications

  7. A talent in turning complex numbers and calculations into easily understandable charts and diagrams

  8. A thorough understanding of digital video platform metrics and interface (Facebook Creator Studio, YouTube and Google analytics)

  9. Ability to work in cross-functional teams and collaborate with a variety of departments

  10. Acute interest for social media platform optimization and best practices

  11. An experience in development of social media channel or page is considered as advantage

  12. Bachelors degree in statistics, business or communication field will be considered as advantage

  13. Strong communication skills, fluency in English language (both written and verbal)

We offer:

  1. Competitive salary (to be discussed with short-listed candidates)

  2. Full-time remote employment — you get to work from any place in the world, all you need is internet access

  3. The chance to propose and introduce ideas, apply your knowledge and skills in practice and raise your professional level

  4. A dynamic and professional media-publishing environment

  5. Professional growth opportunities within the international company

Interested? Send you CV to and don't forget to write the vacancy's name in the subject line of your message!

We appreciate your interest in our roles and the company. Your CV will be reviewed carefully by our team, and if we are ready to move forward with your application, one of our recruiters will contact you and explain the next steps.

TheSoul Publishing is an equal opportunity employer and we are committed to creating an inclusive environment for all employees. We celebrate diversity and we do not discriminate based upon race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other characteristic protected by law. We care for the privacy of our candidates and all the data you provide to us is maintained, protected, and confidential.

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