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Product Lead (applications)

TheSoul Publishing is one of the largest digital media publishers in the world producing entertaining and positive online content for more than 1 billion followers around the world. We are the company behind wildly successful DIY channel 5-Minute Crafts, the inspirational and creative channel Bright Side, and a wide portfolio of additional popular channels across YouTube, Facebook, TikTok, Instagram, and more.

We were named "Digital Studio of the Year" at the recent 2021 Digiday Video & TV Awards and continue to garner recognition from the Webby, Shorty, and Streamy awards. With a highly creative team of 1700 spread across 70 countries, we continue to expand to match the rapid growth and success of the company.

Right now, we’re looking for an experienced and highly qualified Product Lead for our applications. We require someone with experience in creating product roadmaps from conception to launch, driving product vision, and defining go-to-market strategy.

Location: London, Cyprus, remote.


  • Set your teams’ goals, success metrics, and roadmap to align with TheSoul Publishing’s mission and drive maximum impact based on data analysis, market research, and usability studies.

  • Be accountable for applications strategy and long-term development.

  • Be accountable for the final product. Owns the product vision and backlog throughout the entire product lifecycle.

  • Take responsibility for the P&L of the project.

  • Build and manage high-performing and innovative product teams.

  • Hands-on: identify setbacks and roadblocks within a project and generate solutions for resolving them together with the product team if necessary.

  • Deeply understand users, both at a cohort and individual level and build solutions that satisfy/solve the user needs you to discover.

  • Ideate and deliver applications that will balance user experience and revenue.

  • Align with internal stakeholders, CTOs, Executive Producers, Advertising, User Acquisition, Platform Relations, Content Distribution, Operations, and the actual product teams to drive a shared vision.

  • Communicate clearly roadmaps, priorities, experiments, and decisions across a wide spectrum of audiences from partner teams to executive levels.


  • 5+ years of Product Management experience.

  • 2+ years of people management experience, leading high performing product teams.

  • Proven track record improving KPIs on websites or applications, comfortable with 10 mln+ targets.

  • Experience creating product roadmaps from conception to launch, driving product vision, defining go-to-market strategy, and leading design discussions.

  • Advanced problem-solving skills ­with the ability to think creatively to resolve difficult situations with a proven record of follow-through on assigned tasks.

  • Strong cross-functional relationship building with high empathy to understand the needs of other businesses and priorities.

  • Ability to maintain composure in critical situations and clearly communicate with different audiences.

  • Comfortable in a fast-­paced environment, subject to rapid change and innovation.

  • Active participant in defining workplace culture, product manager pathways, and organizational design.

What we offer:

  • Dynamic and professional media-publishing environment.

  • Competitive salary with performance-based bonuses.

  • Professional growth opportunities within the international company.

  • Amazing production and coordinating teams to support any commercial activities.

Interested? Send you CV to with the name of the vacancy in the subject line of you message.

We appreciate your interest in our job vacancies and the company. Your CV will be reviewed carefully by our team, and if we are ready to move forward with your application, one of our recruiters will contact you and explain the subsequent steps. We will only be contacting candidates who fit the requirements of the role.

TheSoul Publishing is an equal opportunity employer and we are committed to creating an inclusive environment for all employees. We celebrate diversity and we do not discriminate based upon race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other characteristics protected by law. We care for the privacy of our candidates; all the data you provide to us is kept protected and confidential.

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