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YouTube Localisations SMM


TheSoul Publishing is one of the world’s most popular online media companies. We produce entertaining, positive and original content — including videos, articles, animation, and music — for our 1,5 billion followers on social media channels, such as 5-Minute Crafts, Bright Side and 123 GO!. Behind the scenes, there is our team of 2,000+ creative minds working remotely from 70 countries and in 5 offices. Join us and take a leap into the world of creativity!

Today we are looking for an SMM specialist who will work closely with our valued external partners and be responsible for various YouTube channels in different locales.


  • Сreate a channel-specific publication schedule in collaboration with producer;

  • Prepare analytical reports, approval table for clients;

  • Send to translation/ translate: title, description of the video, tags (also you can use archive);

  • Re-create compilation from translated video parts;

  • Content publication according the schedule (including adapting and adding metadata, setting up Content ID and turning on monetisation settings);

  • Thumbnail creation if needed (find references, create concept, send request, control result, send to rework);

  • Checking video after translation (watermarks, aspect ratio, length, editing and translation quality);

  • Create and post stories, shorts, community posts, Live Streams according shedule;

  • Start and review new channels promotion (posts, stories, end screens, etc.);

  • Analyse general and audience-specific YouTube trends and update channels' strategy to follow them;

  • Analyse channel performance an update channels' strategy based on findings;

  • Initiate and conduct experiments, collect, analyse and share their results.

  • Collaborate with original production on experiments, posting strategy, etc.;

  • Collaborate with Lead, participation in the general team projects;

  • Initiate requests on IT issues and supervise them until solution if found;

  • Keep up-to-date archives/reports/portfolios/all related lists (if needed).


  • English fluency level - upper-intermediate or higher;

  • Strong experience with social media;

  • Knowledge of SMM tools;

  • Analytical skills;

  • The ability to follow deadlines;

  • The ability to take responsibility for the results;

  • Internet savvy and flexibility;

  • Interest in YouTube and social media, passion about video content.

What we offer:

  • Remote-based cooperation with the opportunity to work from any place where you feel inspiration;

  • A comfortable schedule (6-8 hours per day, Mon-Fri);

  • Competitive salary & additional performance-based bonuses;

  • 800+ internal educational courses and materials, individual programs on demand, internal expertise hubs and transparent knowledge sharing;

  • A tech-savvy approach and carefully structured processes: no bureaucracy, an ecosystem friendly to new ideas, transparent task management, asynchronous communication (fewer meetings and more thoughtful written communication);

  • Creative vibes and an international team: 90% of company employees are creators who work from 70+ countries and make awesome positive content for millions of followers worldwide.

Interested? Send your CV to

Please don’t forget to write the vacancy’s name in the subject line of your message and answer these 3 short questions:

  • What is your level of English?

  • What is your current location?

  • Will you be ready to perform a test task?

We appreciate your interest in our roles and the company. Your CV will be reviewed carefully by our team, and if we are ready to move forward with your application, one of our recruiters will contact you and explain the next steps.

TheSoul Publishing is an equal opportunity employer and we are committed to creating an inclusive environment for all employees. We celebrate diversity and we do not discriminate based upon race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other characteristic protected by law. We care about the privacy of our candidates and all the data you provide to us is maintained in a secure manner and kept confidential.

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